Socio-Friendly Environment

Be Personal:

The most powerful content makes a personal connection. Econsultancy found that 52% of digital marketers agree that “the ability to personalize content is fundamental to their online strategy.” While you don’t have to provide personal anecdotes or points of view for every post you publish, try to add a personal touch.

Relevant Content:

Passion and a skill for words are only two components of outstanding content. You could be the best wordsmith on the Internet but gain ZERO followers if your content doesn’t provide one thing to your audience: value.

Readers are drawn to content that benefits them. Luckily, there are many ways to provide value—it’s just a matter of identifying the benefits your audience wants, and then catering to those needs.

User Survey Rankings:

If you have strong user rankings in certain areas on a third party survey page, you can take advantage of this by displaying that content prominently on the website. HubSpot puts these user rankings to work by creating design icons and copy on their website and then linking back to the third party website where those data points are supported. Similarly, Capterra ranks Top Reviewed Software Companies for each category so you can translate your ranking into copy and design that toots your own horn.

Log in With Popular Social Media Sites

Integrating your website with social media channels, like Google + or LinkedIn or Instagram , has many benefits. Pre-filled information means the buyer spends less time completing the form and can focus on the information you are providing. There is a much higher chance of a valid lead due to the fact that it’s much easier to enter fake information when manually filling out a form versus making a login for a fake social account. And lastly, promoting ease on a login not only shows the website is more modern, but reflects that the actual software will be more user friendly.