Social Media Marketing

what is social media marketing ?

The term social media marketing (SMM) refers to the use of social media and social networking to market a company’s products and services. It allows companies to engage with existing customers and reach new ones as they promote their mission. Sites like Facebook, and Instagram are commonly used to execute social media marketing. Social media marketing have purpose built data tools that allow marketers to track the success of their efforts.

The major social media platforms (at this moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

How Social Media Marketing (SMM) Works?

Social media websites allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it. As platforms like Facebook, and Instagram took off, businesses also took notice. Many businesses people began to use these sites to further their interests through social media marketing.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers.